Marisa Santamaría, director of Red, emphasises the importance of saving Spanish industry and working collaboratively from different fields. “It is fundamental that we should save the industrial fabric of Spain. Not just to hold dialogues with the ministries. We need to generate collaborative round tables. To take ideas into action and to activate projects, trying specific and multidisciplinary actions implemented by experts. To learn by experimentation,” she points out.
The wishes of Héctor Serrano follow the same channel: “In the long term, I hope this crisis will make us value investment in research, prevention and public health, which are the pillars on which the solution to this crisis has been built.”
Teamwork, cocreation and working to objectives are matters that have also been strengthened in the opinion of Sara de la Mora. “We have realised, now, more than ever, that the most important thing is to work to objectives, and with a balance between individual work and teamwork. We need to learn to be aware of our new environment and to have much more empathy. To have a joint and co-creative mindset. What all this has shown us is that we will only come through if we unite and we must work in these environments,” explains the designer.
The contribution of graphic designer Modesto Granados is similar: “The challenge is to stand united, to practise solidarity and show our best version as a society. And to show a great deal of empathy in order to add, not subtract.” “If the best scientific talents in the whole world worked together to seek the solution to this pandemic, it would be much better for humanity,” points out Mayice.
Borja García, designer and architect of Made Studio, points to the great challenge left by this pandemic: “The greatest challenge is to learn from what has happened. It is to learn which of the things we have experienced during this time have made us better, how to have a healthier planet, more logical relationships, a more relaxed rhythm of life… Learning this is the challenge, and it is easy to forget.” The wish of Clara del Portillo, member of Yonoh, is similar. She concludes: “We need to learn to work to live, and not live to work.”