Participation in events and exhibitions
Overall, and counting the World Design Capital Valencia 2022 scope of the activities included in the program of World Design Capital Valencia 2022, about 350,000 people would have attended the activities that required prior registration or exhibitions, being therefore open, the number of visitors to the city who have enjoyed many other activities that will not yield data until the end of the year.
Another of the key points of the year has been the appearance of World Design Capital Valencia 2022 in hundreds of media both national and international, reaching an economic return of 38.5 million euros —in print media between September 2019 and mid-December 2022 (specifically 20.5 million euros during 2022)— and reaching a global audience of 25 billion people through just under 10,000 publications and references.
Magazines such as Time or Metropolis, international editions of Condé Nast Traveler or Vogue; newspapers such as El País, Il Corriere della Sera, Metro World News, The Guardian, The Times, The Independent, De Standaard and specialized media such as Wallpaper, Interni, ArchDaily, Dezeen or Frame among others have echoed the program of activities and the vivacity of the city around the world, promoting a great branding and reputation campaign which was very favorable for the city.
From Maison&Objet in Paris with the participation of Xavi Calvo, director of World Design Capital Valencia 2022 as Ambassador of Spain, to the participation in the Frankfurt fair with its exhibition or in the Costa Rica Fashion Week in October 2022, the international promotion of World Design Capital Valencia 2022 has not slowed down in this second semester, expanding the value of Valencian design in very diverse sectors. World Design Capital Valencia 2022 has also traveled to Romania Design Week and the Design Museum Holon in Israel presenting the ADN Cerámico project, as well as to other events such as Berlin Design Week, Helsinki Design Week (in commemoration of the city’s 10th anniversary as World Design Capital 2012) and the Salone Internazionale del Mobile in Milan -together with Interiors from Spain-, where it has had the opportunity to present its program and mission, as well as to contribute the organization’s vision in terms of sustainability. As part of the internationalization strategy of Valencian design, it was also present in Lithuania on the occasion of the commemoration of Kaunas European Capital of Culture 2022 and in Bulgaria, during the MELBA Design Festival in Sofia.