Read on to enjoy her letter of introduction:
The fact that industries are led by men is an undesired reality that goes beyond inclusion and gender equality when it affects the wellbeing, health and even physical integrity of half the population. The absence of women in posts of responsibility means solving real problems from a lack of knowledge and a limitation to the free development and free thinking of future generations. And, in the specific case of the design industry, it means advancing, growing and innovating while creating more inequalities since the other half of the population is being neglected.
If good design is responsible for solving problems, we cannot allow ourselves to run the risk of undervaluing the work of professional designers, because if we have models of people designing things and they are all the same, they will tend to design only for those people who fit within their limited range. And that is what has happened over the centuries: the masculine approach has monopolised the history of design and, as a consequence, nowadays we have a world built by and for men, which we have become used to and which, as a consequence, we do not question enough.
Through this section, we will rescue feminine role models to achieve a society with references in which we can see our own reflection. We will tell their stories and how they contributed, through design, to the progress of society. We will explain, for example, that British designer Margaret Calvert created the road sign system we use today. We will talk about references at all levels, international and local, because, in reality, aspirations always begin at home.