The PID, which ran from April to June with a teaching staff of nationally and internationally recognised prestige, has trained participating talent in such diverse areas as: strategy, communication and innovation, profitability, creativity, team management, process improvement, design management, circular economy, digital transformation, trends and indicators, all of which are essential to connect design and innovation.
The eight talents who have brought the first edition of the PID to life have very diverse track records and they will serve as an inspiration to professional designers of the future who wish to become specialists in innovation. They are: María del Pilar Peiró, Gemma Paredes, Sebastián López, Cristina Lagarde, Lorena Miravalles, Fabiola S. Egea, Cayetana Esteve and Irene Carrasco.
The Programme for Innovation through Design is sponsored by DS Smith Tecnicarton and Monobo.
Eliminating the barriers that have traditionally separated design and business, the first edition of the PID has fulfilled the wishes of the strong Valencian design sector: for the design discipline to become consolidated as a key tool in the business strategy of companies.