CONFERENCE. «Diseño y su transversalidad en la empresa» by the Foro de Marcas Renombradas Españolas

Design is a fundamental intangible for the competitiveness of companies, it is a transversal element that can be found in companies of all sectors and that plays a relevant role in communication, product definition, strategic decisions, transformation of people, understanding of users, among others.

In this context, the Foro de Marcas Renombradas Españolas organizes the round table “Design and transversality in the company”, which will offer attendees first-hand knowledge about the experience of some of the most relevant Spanish brands in different sectors.

This meeting will feature the following speakers:

• Claudia Cañas Mas (Marketing Director at HOFF)
• Nieves Contreras (Creativity Director at Lladró)
• Mónica López de Lucas (Head of Design at Multiópticas)
• Xavi Calvo (Director of World Design Capital Valencia 2022)
• Moderated by Hector Ibarra (Managing Director of Accenture Song Iberia)

Admission is free with prior registration. Register here.