CONGRESS. “Contemporary Crafts under debate”

The great reception of the I Congress “Contemporary Crafts, under debate” showed the great interest existing in our country for the emergence of a new, absolutely contemporary, sophisticated and avant-garde craftsmanship, following a trend already consolidated in the most advanced countries.

The conclusions of the 1st Congress showed that, due to the small size of artisan companies and the high qualification required to access such a sophisticated market, it was necessary to explore innovative design, promotion and marketing strategies based on collaboration.

To respond to these challenges, the II Congress will focus on the analysis of collaborative experiences in the field of design, marketing and experiential training, in order to identify the most appropriate models of cooperation, the most operational development strategies and how to solve the many problems inherent in collaborative practices.

The choice of Valencia for the celebration of the II Congress has been motivated by the richness and tradition of its artisan fabric and auxiliary SMEs linked to fashion and habitat, along with the great diversity and vitality of emerging creators (design-makers, artists and designers) and the high level of design publishing companies that have contributed to its nomination as World Design Capital 2022.

The congress will be held from September 13 to 15 at the EASD in Valencia, in Spanish afternoon hours to facilitate online attendance in the Americas.

Information and free registration on the website of the II Congress: www.debateartesania.com

PROGRAM TUESDAY 13 SEPTEMBER

– 4:00 pm Accreditations
– 4:15 pm Welcome and inauguration:

• Rosana Segui, D.G Comercio, Artesanía y Consumo Generalitat
• Xavi Calvo, Director WDCValencia 2022
• Carmen Páez, Secretary General EOI

-4:30 pm Presentation of the II Congress: Juan Carlos Santos

-4:45 pm Debate on co-creation

• Lala de Dios, Oficioyarte, moderator
• Alvaro Catalán de Ocón, publisher ACdO
• Adrián Salvador, Estudio Savage
• Idoia Cuesta, fiber crafts

-5:45 pm Discussion on collaboration for innovation

• Juli Capella, architect, moderator
• Eugenio Bettucchi, La Máquina (Noumena)
• Adele Orcajada, Basque Design Center
• María Morales, Missana

-6:45 pm Synthesis and conclusions:

• Bárbara Velasco, World Crafts Council Latam

PROGRAM WEDNESDAY 14 SEPTEMBER

– 4:00 pm Accreditations
– 4:15 pm Conference “Contemporary Crafts and Trends”.

• Lucía Ortiz, Observatory of Habitat Trends.

-4:45 pm Debate on collaboration in promotion

• Teresa Herrero, TeresaHerreroLiving, moderator

• Alvaro Trujillo, Alhambra Beers

• Mariví Calvo, LZF Lamps and SACo
• Ana Illueca, ADN Cerámico project

-5:45 pm Discussion on marketing collaboration

• Francesca Tur, Tendencias.tv, moderator
• Cristina Vallejo, Espacio Intermedio online gallery
• Xavier Franquesa, design gallery il.lacions
• María Fontes, emerging design salon Nude

-6:45 pmSynthesis and conclusions

• Ana Elena Mallet, curator

PROGRAM THURSDAY 15 SEPTEMBER

– 4:00 pm Accreditations
– 4:30 pm Debate on collaboration in training

• Antonio Suárez, CNR Albayzín, moderator

• Rosa Esteban, EASDValencia
• Manuel Martínez Torán, Crafts Chair UPV
• Juan Carlos Iñesta, Domanises

-5:30 pm Debate on collaboration in creative ecosystems

• Olga Broto, Innova&Acción, moderator
• Vicent Martínez, Fundació del Disseny WDCV22
• Mireia Escobar, Disseny Hub BCN
• Leire Ruiz de Azúa, Basque District for Cuture and Creativity
• Benicio Aguerrea, EIDE Basque Design Association

-6:30 pm Synthesis and final conclusions:

• Juan Carlos Santos

-6:45 pm Closing

• Carmen Páez, general secretariat EOI

• Rafael Climent González, Councilor for Sustainable Economy, Productive Sectors, Trade and Labor