CONFERENCES. Design Day at the Spain Pavilion at Expo 2020 Dubai

On November 9 at the Spain pavilion at Expo 2020 Dubai it will be held a day dedicated to design, creativity, innovation and talent “Made in Spain” , along with Cosentino, Roca and Andreu World and with the support of impulse of Acción Cultural.

The day will begin at 10:00 h and will last until 18:30 h. At 12:00, under the slogan “Design as strategy”, Xavi Calvo will give the presentation “World Design Capital Valencia 2022. Past, Present and Future”, and then participate in a round table with the rest of the speakers.

Digital and open registrations through the following link.

SCHEDULE

10:00 – 11:30 h.
Spanish Design: Freshness and innovation for a global market. Success stories 

Organized by: Cosentino
Success story 1: Design as a sign of identity 

Juli Capella (Capella García Arquitectos) 

Success story 2: Design as a factor of happiness 

Eva Prego and Cutu Mazuelos (Stone Designs) 

Round table: 

Juli Capella, Capella García Architects
Pablo Conde, Director of Habitat – ICEX
Eva Prego, Stone Designs
Cutu Mazuelos, Stone Designs
Santiago Alfonso, VP Strategic Communication – Cosentino 

Present and moderate:
Pilar Marcos, Director – Diseño Interior magazine 

12:00 – 13:30 h. Design as a Strategy 

Organized by: Andreu World
Session 1: Giro Soft, a sustainable and circular furniture system 

Alfredo Häberli, Industrial Designer 

Session 2: World Design Capital Valencia 2022. Past, Present and Future 

Xavi Calvo, Director – VWDC2022 

Session 3: Andreu World. Sustainable Design 

Jesús Llinares, CEO – Andreu World 

Present and moderate:
Lena Marcuccilli, Head of Contents – Love That Design 

Round table: 

Alfredo Häberli, Industrial Designer
Xavi Calvo, Director – VWDC2022
Lena Marcuccilli, Head of Contents – Love That Design
Marisa Santamaría, Responsible for RED – Leading Brands of Spain Héctor Izquierdo, SEGIPSA President
Jesús Llinares, CEO – Andreu World 

14:00 – 15:00 h. Lunch 

15:30 – 17:00 h.
Mediterranean design: a strategic value for a global brand 

Organized by: Roca 

Session 1: Roca, from Barcelona to the world 

Borja Ferrater, OAB studio- Office of Architecture of Barcelona Xavier Torras, Brand Communication Director – Roca 

Moderator: Isabel Roig, Director – Barcelona Centre Disseny 

Session 2: Sustainable Design for a new future 

Andreu Carulla, Industrial Designer
Marc Viardot, Marketing and Design Director – Roca 

Moderator: Isabel Roig, Director – Barcelona Centre Disseny 

Session 3: Barcelona: “Design and creativity hub” 

Jaume Collboni, Deputy Mayor – Barcelona City Council Laura Cleries, Director – Elisava Research – Elisava University Xavier Torras, Brand Communication Director – Roca 

Moderator: Isabel Roig, Director – Barcelona Centre Disseny 

17:00 – 18:00 h. 

Design and Gastronomy 

Present and moderate:
Lena Marcuccilli, Head of Contents – Love That Design 

Round table: 

Pablo Conde Díez del Corral, Director of Habitat – ICEX
Pedro Vargas, Director of International Projects – Leading Brands of Spain Juli Capella, Capella García Architects
Andreu Carulla, Industrial Designer
Borja Ferrater, estudio OAB – Office of Architecture of Barcelona
Santiago Alfonso, VP Strategic Communication – Cosentino
Jesús Llinares, CEO – Andreu World 

18:30 h. Cocktail