ENCOUNTER. “El ABC de la rotulación comercial”

ENCOUNTER. “El ABC de la rotulación comercial”

26
Jul
18:30H
tuesday

Colegio Territorial de Arquitectos de València


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Add to calendar 07/26/22 18:30 07/26/22 Europe/Madrid ENCOUNTER. “El ABC de la rotulación comercial” On July 26th at the Espai Gustavino in the building of the Territorial College of Architects of Valencia, the conference "The ABC of commercial signage" will be held, organized by CTAV, TiposQueImportan and Logopost in collaboration with World Design Capital Valencia 2022. The entry will be free prior registration. After the opening of the event, the exhibition "The Art of Signage" will be presented by Ricardo Moreno, Paco Vivó and JP. Chambe. In this exhibition we will be able to appreciate different techniques of commercial signage; creation of alphabets in the air (American letter), we will know the process of stenciling on paper and the creation of ornamental letters among others.

Colegio Territorial de Arquitectos de València

Price - FREE WITH REGISTRATION

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On July 26th at the Espai Gustavino in the building of the Territorial College of Architects of Valencia, the conference “The ABC of commercial signage” will be held, organized by CTAV, TiposQueImportan and Logopost in collaboration with World Design Capital Valencia 2022. The entry will be free prior registration.

After the opening of the event, the exhibition “The Art of Signage” will be presented by Ricardo Moreno, Paco Vivó and JP. Chambe. In this exhibition we will be able to appreciate different techniques of commercial signage; creation of alphabets in the air (American letter), we will know the process of stenciling on paper and the creation of ornamental letters among others.

The sculptural piece “El ABC de la rotulación comercial” will also be inaugurated, a kinetic work designed by Miguel Maestro, a three-dimensional tribute to the commercial signage of Valencia, which stands out for its procedural nature, involving the viewer in the creation. A piece produced by the collaborating company Logopost that will be permanently installed in the inner courtyard of the CTAV.

The finale of the evening will be the screening of the documentary “TiposqueImportan”, directed by Miguel Maestro. A work that presents the project that has been framed within the framework of World Design Capital Valencia 2022.

During the day there will be musical entertainment by DJ Rosvil.

AGENDA OF THE DAY

6:30 p.m.

Doors opening 

Music by DJ Rosvil Set.

6:30 p.m. to 7:30 p.m. 

Exhibition “El Arte de la rotulación” by Ricardo Moreno, Paco Vivó and JP. Chambe.

7:30 p.m.

Inauguration of the sculptural piece “El ABC de la rotulación comercial”, by Miguel Maestro.

8:00 p.m.

Re-release of the short documentary “TiposQueImportan”.

8:30 p.m.

DJ Rosvil Set.

ENCOUNTER. “El ABC de la rotulación comercial”
26 Jul
Tuesday - 18:30H

Colegio Territorial de Arquitectos de València

ENCOUNTER. “El ABC de la rotulación comercial”