PRESENTATION. “Érase una vez… el diseño” book by Juan Manuel Ubiergo

On May 19 at 6:30 p.m., the book “Once upon a time… design. Reflections of a recalcitrant adept”, by Juan Manuel Ubiergo. This work has been published by the Department of Industry, Competitiveness and Business Development of the Government of Aragon, on the occasion of the 30 years in which public programs have been carried out continuously to support industrial design, and it has been built since the reflection on the fundamentals of the design activity (considered this, moreover, from very different prisms).

The book also considers, broadly speaking, the evolution that the discipline has had over time, but above all the challenges it faces at the present time and in its near future. In short, a project that aims to provide a general and inclusive overview of design activity, of good design. The presentation ceremony will be attended by the author Xavi Calvo, Director of Valencia World Design Capital 2022, and Nacho Lavernia, National Design Award winner and one of the book’s forewords.

The act can be followed live through streaming.

About Juan Manuel Ubiergo Castillo (Sabiñánigo, Huesca. 1959)

He has a degree in Economics and Business Sciences from the University of Zaragoza and a Master’s in Design Management and Product Development from the Provincial Council of Vizcaya. He has devoted practically his entire professional career to the promotion of design in the successive Departments of Industry of his Government, participating in and promoting programs almost uninterruptedly since 1989. In the last 25 years he has done so from the watchtower of the CADI (Centro Aragonés de Industrial Design), to whose creation he contributed.