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First international appointment: Design Shanghai
Design Shanghai is underway and, with it, the international presence of World Design Capital Valencia 2022. The city, as design capital, has secured a space at this event thanks to the Spanish Institute of Foreign Trade (ICEX). Spanish design, presented under the umbrella of the ‘Interiors from Spain’ brand, has benefitted from an entire hall for this event.
Design Shanghai is an internationally renowned fair that showcases high-quality interior design. Spain is present at the show with the firms Agora, Andreu World, Bassols, Grecogres, Nomon and Sancal, showing their latest creations on different stands.
Our organization is in attendance on the institutional stand of the ICEX. Both organizations share the aim of enhancing the collaboration agreement we have initiated between the two brands, to herald the World Design Capital abroad and to promote Spanish design in new markets.
Being able to take part in Design Shanghai has represented a great opportunity to disseminate the highlights of Mediterranean design, as well as the potential of the activations that will take place in Valencia in 2022, promoting an international image of the events and of our brand.