The deputy director general of Valencia Marina, Evarist Caselles and the director of World Design Capital 2022, Xavi Calvo, presented the Design District Valencia initiative this morning at the event for presentation of the Mediterranean Bauhaus movement, the Mediterranean version of the New European Bauhaus project supported by the Valencian Government, which aims to implement new criteria for the renovation of Europe, based on three main principles: sustainability, beauty and social cooperation.
“The New European Bauhaus is leadership, it is the international declaration that Europe seeks to be the world leader in circular economy and sustainability. In Valencia we have found a space in which to improve and enrich this central European concept with our Mediterranean vision,” assured Vicent Llorens, director general of Valencia Marina.
“Our aim is for good design to make people’s lives better,” reiterated Xavi Calvo, emphasising the conception of design as a way to change things. “We want to present what will be our project together with Valencia Marina and a group of organisations in the New European Bauhaus, to create inclusive and sustainable spaces via design, strengthening and creating a cluster of creative sectors in the Valencian Community: a district that will become a replicable physical space of the city in which to group creativity, design and innovation, following the model of other international cities, but giving it a Mediterranean character,” assured Calvo.
The deputy director general of Valencia Marina, Evarist Caselles, also stressed the transversal nature of the initiative, thanks, precisely, to its Mediterranean character.
“Our proposal arose before the proclamation launched by Von der Leyen, and this is probably why Spain is one of the principal countries developing the movement. We want to be identified with those spaces that are similar to us in the Mediterranean. We are conversing with Marseilles, Naples and Oran, because they have the same lifestyle and the same concerns as us,” said Caselles.