Presentation of the Guide to design management and procurement
01 Jul 2021 /

Presentation of the Guide to design management and procurement

The implementation of good practices when contracting design is the main aim of the ‘Guide to design management and procurement’, a project promoted by the ADCV and World Design Capital Valencia 2022, which can be accessed via the online platform contratardiseño.es.

The studio ‘The Sea’, in the Veles e Vents building, hosted the presentation of this informative guide intended for all those organisations and bodies that wish to contract design and seek the best way of doing so, cooperating with and supporting the sector and its professionals.

In his presentation, the president of the Association of Designers of the Valencian Community (ADCV), Ángel Martínez, stressed the association’s long track record “working for good practices in the procurement of design, to ensure that it is accomplished by professionals and in the proper conditions”.

“Well-managed design identifies and creates opportunities for improvement and enables the efficient attainment of the targets set in any sector, whether in the social, cultural or business sphere. Furthermore, it is capable of generating innovation and transforming the system towards sustainable development. But it cannot do so alone, it needs other parties and understanding so that the alliance can give the best results,” emphasised Martínez.

The director of World Design Capital Valencia 2022, Xavi Calvo, insisted on “the strategic importance of design as a transversal value in companies, industry and the institutional field. The procurement guide is one of the strategic and structural projects, fundamental for Valencian design and for all its professionals, both in the present and the future. It has been conceived as a working tool of reference in the sector.”

María Navarro, manager of ADCV, reiterated during her presentation that this project responds to an alliance of various organisations that has made it possible to create the first national guide for the management and procurement of design. “It is strategic, because design has the power to transform the system into something more efficient, sustainable and competitive and to transform lives," she declared.

The presentation ceremony was also attended by the managers of Copymouse, the design agency responsible for developing the platform contratardiseño.es, María Carbó, CEO, and Lucía Eirea, designer. The latter explained that the platform “has a very practical and useful approach, and it includes information on design and procurement (processes, types, rules), practical downloadable tools, articles by experts and other interesting contents and links.”

The lawyer specialised in Public Law, Sama Cantos, provided the legal view regarding the procurement of design. She has been responsible for working on the part of the guide that focuses on public procurement processes in the field of design, in view of its scope and “its conditioning factors, criteria and specific needs”.

In this respect, she pointed out: "The practice of requesting drawings in tender processes does not respect the legal regulations or the Public Procurement Law, because it entails the performance of a professional activity without remuneration. Nobody would propose this to professionals of other fields.”

After the presentation of the guide, a round table was held to debate and reflect on procurement processes in design with Nacho Lavernia, design director and founder of Lavernia & Cienfuegos Design; Manolo Lecuona, University Professor of Design Management of the Polytechnic University of Valencia (UPV), and Iván Sempere, co-CEO of Padima, a company specialised in the protection and defence of design.

During his presentation, the designer Nacho Lavernia warned of the peculiarities of design as an eminently creative sector:

“This gives it some particularities that other services the company usually procures do not have,” he declared

Iván Sempere, co-CEO of Padima Team, spoke along the same lines when he pointed out that investment by the company in design “is a strategic investment that has a direct influence on brand reputation and image.” Therefore, he added, “it is not appropriate to apply a short-term outlook or intervention.”

From the point of view of business, Manuel Lecuona, of the UPV, concluded: “Design is going to facilitate, to enable us to overcome points that may be critical, and bring us closer to the strategic targets we wish to achieve.”