In his presentation, the president of the Association of Designers of the Valencian Community (ADCV), Ángel Martínez, stressed the association’s long track record “working for good practices in the procurement of design, to ensure that it is accomplished by professionals and in the proper conditions”.
“Well-managed design identifies and creates opportunities for improvement and enables the efficient attainment of the targets set in any sector, whether in the social, cultural or business sphere. Furthermore, it is capable of generating innovation and transforming the system towards sustainable development. But it cannot do so alone, it needs other parties and understanding so that the alliance can give the best results,” emphasised Martínez.
The director of World Design Capital Valencia 2022, Xavi Calvo, insisted on “the strategic importance of design as a transversal value in companies, industry and the institutional field. The procurement guide is one of the strategic and structural projects, fundamental for Valencian design and for all its professionals, both in the present and the future. It has been conceived as a working tool of reference in the sector.”