From 9 February and until 14 March, the Chapel Hall of the Fernán Gómez Cultural Centre (Centro Cultural de la Villa) will be the setting for a large installation that presents organic shapes and materials together with totally digital contents. An exhibition born in a time of pandemic which combines its attendance-based version with an accessible digital version. A space that combines audiovisual, sound and digital material to talk about the Valencian projects, professional designers and companies that are revolutionising the field of play with their transgressive and innovative outlook.
Benchmarking product design firms with Valencian DNA such as Actiu, Andreu World, Capdell, Expormim, GAN Rugs, Lladró, LZF Lamps, Point, Porcelanosa, Punt Mobles, Equipo DRT, Jenalogía, Casas inHAUS and Vondom; creative figures of considerable national and international renown such as estudio Masquespacio, Jaime Hayón, Inma Bermúdez, Juan Vidal, Anna Talens, Pepe Gimeno, Néctar Estudio, Jorge Herrera, Alegre Design and Héctor Serrano or great creators such as the urban artist ESCIF, the visual artist Felipe Pantone, the illustrator África Pitarch, Rocío Gallardo and Jorge Ros (who are responsible for the jewellery firm Simuero), the ceramists Ana Illueca and Domanises, as well as the glass blower Sara Sorribes, form part of the show.
The exhibition design
The search among the roots of Valencian imagery has led MUT Design to form a series of modular pavilions with curved and attractive shapes, a habitual seal of identity in their projects. The itinerary, comprising modular pavilions with a cylindrical shape and unique personality, will gradually transform so that the space is led by the design itself. “With this set of modular elements, we have set out to ensure that each sample has its own character, differentiated from the previous exhibit,” affirms Alberto Sánchez, founder and creative director of the Valencian studio.