A group of experts will select those professionals who, with their work, have contributed value and personality to Valencian design, professionals who will be recognised as representing and giving voice to this Mediterranean design in the world. Figures such as the ceramists Xavier Monsalvatje, Juan Ortí, Arturo Mora, Encarna Soler, Pepe Royo, Eugenia Boscá and Ana illueca, the professor of architectural projects Rosa Urbano, trend consultant Juan Carlos Santos, design researcher Marisa Santamaría and product designer Inma Bermúdez. The entire project will be endorsed by the director of the González Martí National Museum of Ceramics, Jaume Coll, who is the director of the committee of experts.
The collection and subsequent mapping of the data will take place via a website, www.adnceramico.com, which will later serve as a reference and contact point for professionals, so that designers, companies and artisans can benefit from this knowledge to continue collaborating and adding innovation through ceramics. Furthermore, the project will shed light on the current status of the ceramics sector in the Valencian Community, since data will be compiled through the website itself, where the participating ceramists will be asked to supply details of their current work.
The visual identity and the website at the heart of the project have been designed by Pixelarte, a graphic design studio based in Valencia and managed by Jorge Timoteo. Pixelarte specialises in corporate branding and has been creating memorable and functional brands for national and international companies since 2004. The design challenge in this project has been to bring together in one image the diversity of ceramic styles, the centuries of knowledge and the innovation of a material that is so very much our own.