Ten illustrators from the Valencian Community have represented ten districts of Valencia: its design culture, landscapes, tradition and architecture, with an image that aims to identify every aspect of the city. From Ciutat Vella, Eixample, Extramurs, Patraix, Trànsits, Exposició, Marítim, Pobles del Nord, Pobles d’Oest, to Pobles del Sud, in an excercise of beauty and creativity.
Memosesmas illustrates Poblats del Nord; Víctor Visa Eixample; Pablo Caracol Pobles de l’Oest; Elisa Martínez is in charge of Extramurs; Jordi Bestiola draws Trànsits; Tania Vicedo Patraix; and Juárez Casanova illustrates Poblats Marítims. Luna Pan represents Exposició, Ciutat Vella has been devised by Calpurnio; and Virginia Lorente illustrates Pobles del Sud.
“From my point of view, these postcards represent all those things we have in common; that channel where we can say to our beloved ones that we appreciate them, and that we stand by their side. This campaign recovers the evocative character of the postcard as an emotional channel, defending the fact of receiving a message written by a relative”, explains Virginia Lorente, creator of the campaign.