“Diversity, inclusion, cooperation and awareness-raising are the main pillars of this project that seeks to bring together design professionals and art therapists in a common goal: to facilitate a co-design experience with groups at risk of social exclusion that will allow them, thanks to their experience of design and art therapy, to generate objects, products or campaigns that share a common commercial outlet, helping to improve the quality of life of users”, Ana Hernández, founding member of IDECART, tells us.
“With these people, what we want to do is activate a creative process that will allow them to materialise, make visible and demonstrate the capacity of social design and co-creation in dynamics that can also benefit them in their personal growth and well-being”, Ana goes on to say.