‘Masters & Beginners’, a series of dialogues between different generations of the design field

To debate expectations, life experiences and backgrounds of two different generations who have marked a time for Valencian designers and the new generations recently introduced to the job market. This new series of interviews, called ‘Masters & Beginners’ (Mestres Principiants in Valencian) gather different versions, challenges and visions. A project launched by World Design Capital Valencia 2022, directed and produced by Agència Districte.

With a paused, reflective and profound discourse, ‘Masters & Beginners’ faces the past, present and future of Valencian design and creativity. These dialogues frame connections through slow conversations that take place in unique spaces. 24 professionals in total establish conversations around design, its industry, references and the possibilities and expectations of living on creativity.

Throughout 12 locations specially chosen for welcoming different parts of the creative timeline (in which we find Espai Alfaro, Olympia Theatre, La Mina or La Trini), ‘Masters & Beginners’ puts outstanding names of the Valencian creation together with designers who recently have landed to the education in design, architecture, illustration… With a few years (sometimes decades) in between focused on their convergences and divergences.

This is the generational portrait between those who have marked their age and those who aim to make it from today onwards. Connecting points with the sole purpose of eliminating the borders that disconnect different generations and open the way to contemporary values such as velocity, the size of the professional structures, the relationship with clients, the economic valuation of projects, the influence of the Mediterranean and the Valencian region over creators, or the adaptation to the digital environment.

The project, launched by World Design Capital Valencia 2022 in collaboration with Agència Districte, has born “with the aim of becoming a meeting point between different ages, letting grow revamped and refreshing visions”. It connects the professional and the creative local network, with some first duos such as Sol Candela and Mateo Climent, Carmen Baselga and Diego March, Pepe Cosín and Mauro Federico Egea, Andrés Alfaro Hoffmann and Àngela Montagud or Sandra Figuerola and Migue Martí.

The encounters can be watched through our Youtube channel, the platform www.mestresprincipiants.com and the instagram account @mestresprincipiants.

Overall, this project aims to create didactics around the design field, and portrait daily reality of those who make it possible. Contributing to regional branding and to the narrative of the Valencian creation.

‘Masters & Beginners (Mestres Principiants) is directed by Vicent Molins with the audiovisual direction of María Pérez, the graphic of Jose Alonso, the audiovisual production of Bryony Simcox and George Webster (Broaden) and the production of Ana Miguel, Matt Soler and Quique Medina.