Objects designed in Spain
Design is an essential part of the publishing industry, not only in reference to graphic design as an illustrator of stories, but also in the design of spaces that invite reading, libraries, educational centers, and even in the elements of their layout, placement and exhibition in both public and domestic environments. In the context of this Fair, World Design Capital Valencia 2022 and Acción Cultural Española present “Objects designed in Spain”, a conversation with the participation of designers Inma Bermúdez and Ibán Ramón that took place on October 22 at 3 pm on level 1 of the Fair’s Pavilion. Presented and moderated by Eduardo Teixeira, head of sponsorship and international relations of World Design Capital Valencia 2022.
The talk focused on the value of design in the publishing context. Eduardo Teixeira put it this way: “Graphic design illustrates the stories and conceives the covers of books; editorial design is responsible for their final format; industrial design conceives the objects that serve and accompany the reading of books (shelves, lamps, library furniture), and interior design conceives all those spaces for the promotion of reading and learning”.
Inma Bermúdez reflected on the magnitude of the creative process with the following words: “The designer’s work consists of constantly asking questions and questioning everything, until reaching a point where even the psychology of the individual with the object is taken into account”.
Ibán Ramón, for his part, stressed the same point when he considered that “When designing, pre-existing or reference models are questioned, and even the definition of the commissions”.