Valencian studios: sustainability is sexy
Packaging, something that is directly linked to design, plays an important role in the purchasing decisions of the consumer and incorporates increasingly sophisticated functions of communication and protection.
With innovative designs and connectivity solutions, paper and carboard packaging is the sustainable response to the new market demands. Packaging for electronic products with protective wings, anti-moisture packaging, cardboard pallets, the multibox for online shopping, the new solutions for bottles and cans and the disappearing cement sack are just a few examples.
Valencian design studios, such as Hoy es el día or Inma Bermúdez work on a daily basis with a commitment to sustainability as the only viable way of working.
At the Alicante studio Hoy es el día, they explain that it has been calculated that 80% of the environmental impact of a product is defined in the design stage. Therefore, “the choice of materials is, among others, one of the most relevant aspects when it comes to reducing the negative impact of our work and working on sustainability in design.”
They compile both materials and strategies, to choose how to use them and achieve a design that is as sustainable as possible, and these include paper and card, which are “considered healthy, since they originate from a raw material that is natural, renewable, biodegradable, recyclable and of low energy intensity. However, numerous factors are at play in their life cycle which it is worth taking into account in order to make the right choice.”
Other studios that work in this line are Apu’a, Monnou and EstudiHac, which have set out to raise awareness in their area of influence, to be part of the solution and make sustainability sexy.