The brand is the result of different inspirations that are motivated, in turn, by the history of Valencian design. “Geometry is a natural resource of graphic design, and it is also a universal language, which does not expire, it has been present since the Bauhaus. In my work there are some fundamental precedents to understand this proposal, such as We love geometry (2009). Moreover, the use of simple geometric elements, in the form of letters, connects directly with the history of Valencian graphic design, which I already used in the exhibition project of La Nau ‘Valencia Capital of the Republic’ (2016), which is another precedent. But, above all, the important thing is that the solution is not capricious, it is appropriate at this time for an event of these characteristics, owing to its universality and timelessness, which will keep it contemporary for many years,” explains Ibán Ramón.
Since 1955, the Design Zentrum Nordrhein Westfalen has distinguished international product designs with the Red Dot Awards, which are presented at a ceremony organised at the Aalto theatre in Essen, Germany. The communications and graphics category has been in existence since 1993 and is aimed at designers, institutions, emerging agencies and companies. The winners of these awards are included in the yearbook, published worldwide, that presents the best projects in the field of design. They also benefit from being presented at the exhibitions held by the organisation’s museums (located in Germany, Singapore and China) as well as having a space in the virtual exhibition of the Red Dot Organization.
These awards are added to those achieved by the poster of Valencia World Design Capital 2022 at this year’s Graphis awards, with Gold for its yellow version and an honourable mention for the adaptation of the poster in grey. Both will be included in the book “Posters Annual 2021”, one of the most appreciated and widely demanded by the international graphic design sector.