World Design Capital Valencia 2022 presents its programme for 2021 and the outlines for 2022
28 May 2021 /

World Design Capital Valencia 2022 presents its programme for 2021 and the outlines for 2022

Xavi Calvo has presented the programme for 2021 and the outlines for 2022 for World Design Capital Valencia 2022, accompanied by the mayor of Valencia, Joan Ribó, the Vice-President of the Regional Government and Regional Minister for Equality and Inclusive Policies, Mónica Oltra, the Regional Minister for Sustainable Economy, Productive Sectors, Trade and Employment, Rafael Climent and the Regional Minister for Innovation, Universities, Science and Digital Society, Carolina Pascual

The mayor of Valencia, Joan Ribó, the Vice-President of the Valencian Government and Regional Minister for Equality and Inclusive Policies, Mónica Oltra, the Regional Minister for Sustainable Economy Productive Sectors, Trade and Employment, Rafael Climent and the Regional Minister for Innovation, Universities, Science and Digital Society, Carolina Pascual, accompanied Xavi Calvo in the presentation of the programme for 2021 and the outlines for 2022 of World Design Capital Valencia 2022. The presentation took place in the Veles e Vents building at Valencia Marina, location of the space “The Sea”, designed by Clap Studio.

“Our aim is to enhance the image of Valencia on a national and international level, to position design as a tool for transformation and generate a design culture at the institutional, business and social levels, that is able to improve people’s quality of life and boost the Valencian economy. We want to bring design out of the endogamic environment in which it has been confined and to generate a narrative that appeals to society as a whole, communicating its benefits and transversality. To the institutions, which have given us their support and encouragement. To companies, which can be much more competitive abroad. And to professionals, to make Valencia a focus of talent, where creativity can be found. And to do so with the world looking at the way we do things: the Mediterranean way, rigorous but at the same time enthusiastic and effective,” explained Xavi Calvo, director of World Design Capital Valencia 2022.

The programme of World Design Capital Valencia 2022 seeks the cohesion of Valencian society, beginning with its creative fabric. The cohesion of a territory that has design as its common nexus, a history and a background cultivated from the perspective of industry and the professional sector. And it focuses on six strategic hubs on which action can be taken via design: Health and wellbeing, education, innovation and economy, heritage and identity, equality, inclusion and diversity and sustainability.


Project activation

“Now that we are in the year prior to being World Design Capital, we have activated two processes for professional participation via two calls for projects in which we have received 375 proposals. Of these, we have activated 65 professional projects. Projects of diverse types that deal with many issues such as Valencian assets, the enhancement of role models, design teaching, social inclusion, the transformation of vocational education and training and cultural heritage. Many of these were made public months ago and others will take shape in the near future, but they all meet the objectives of the teaching and promotion of design from different angles. In total, we will activate around one hundred actions in the forthcoming months, including interventions, professional congresses and meetings, our own publications and productions and exhibitions,” explained Calvo.

Projects such as DNA Ceramics, the Design Map, two projects entitled Lo por venir and Trampolín  for the occupational inclusion of people with disabilities and so many others that enhance the value of Valencian heritage, such as Tipos que importan and Nolla Map, are just a few examples of the many activations that have been rolled out by World Design Capital Valencia 2022.

“With these projects we seek one of the aims that we have always transmitted: to activate a process, not celebrate an event. Projects that will come to fruition in 2022 and which, together with the structural projects on which we are working, are the main pillars and events with which we will leave a legacy beyond 2022,” added Calvo. 

Design ecosystem at the local, national and international level

The programme of World Design Capital Valencia 2022 benefits from the participation of almost 85% of the main exhibition centres of the city, which will have a special design-oriented schedule throughout 2022. The MuVIM, the IVAM, the Centre del Carmen, Las Naves, the Rambleta, Atarazanas, the National Ceramics Museum, the Botanical Garden, La Nau, the San Pío V Museum, the Chirivella Soriano Foundation, Veles e Vents, Feria Valencia and the City of Arts and Sciences are some of the spaces with confirmed events on the programme, with a total of 16 exhibitions over the course of the year in addition to those mounted by World Design Capital Valencia 2022.

“We have added to the ecosystem of World Design Capital Valencia 2022 a total of 17 training institutions specialised in design in the Valencian region, 11 cultural centres, 15 national and international organisations, 8 professional associations from across Spain and nearly one hundred professional creators who are part of our closer community,” indicated Calvo. 

“At international level we benefit from the support of the main Spanish institutions for international projection, which are helping us to boost Spanish design and to promote it via their global network, as well as the activation of agreements and understandings with academic design institutions around the world. Furthermore, we are advised by an international committee composed of eight leading figures from the field of design including designers, curators, the director of an important festival and the chief design officer of a city that is a benchmark for the implementation of urban policies, to name just a few,” he emphasised.

Furthermore, he added: “We are doing this as partners of the New European Bauhaus, with the holding of meetings and conferences to reflect on sustainability, cocreation and creativity, but also on the basis of collaborations with the Spanish Institute of Foreign Trade (ICEX). Actions that we will talk about as and when they are confirmed, in the divisions of habitat, architecture and gastronomy, enabling us to be present at events and fairs of the sector where we can make an impact at international level among professional designers, interior designers, influencers, architects, the press, lifestyle, food-tech and food design professionals. With Visit València, we continue to join forces to present Valencia as a destination of design and trends at the principal international events of the tourism sector. We expect to cement agreements in the near future with other cultural promotion bodies of the Spanish government to give more visibility to World Design Capital Valencia 2022. We have set as our target an exterior network of national bodies that will provide us with support and with which we will participate during 2021 and 2022 at a total of 16 Design Weeks and in 2021 alone we have already taken part at, or we have on our agenda, those of Cuba, Berlin, Bogotá, Eindhoven, Stockholm, Quito, Shanghai, Helsinki, London and Milan”.

“The cohesion of the region, the enhancement of the Valencian way of life and the Mediterranean essence that we want to stamp on everything we do are some of the issues emphasised by the programme for 2022. An extensive and ample programme that will have its own schedule every month in addition to that of all the agents of the ecosystem that will programme activities from Spain and with a design perspective,” underlined the director of World Design Capital Valencia 2022.

“Four months will offer an intensive schedule in 2022, during which we will be the centre of attention internationally from different angles: the month of March, with the fire festival and the Fallas associated with design and innovation in the concept of the fiesta; April, with the opening of a physical space in the city centre that will be our reference point for exhibitions and events; June, with an international festival featuring major figures from the world of design from around the world and September, the traditional month of design in Valencia when, as well as the Hábitat València trade fair, we will celebrate the biggest València Disseny Week to date,” he emphasised.

“The other months will have their own schedule of events, aligned with the most important actions of the city, from the opening of the year in January, the holding of the Cevisama trade fair in February, to the month of October for design and health, and November when we will bring together in Valencia the mayors of all the World Design Capitals at the first international congress on Design Policies. On 3 November at the Palacio de Congresos a congress will be held focused on international public policies in which design is key, with local policies as a successful case study,” he added.

“A major exhibition on design and health, the result of the research work of the architect, designer and design teacher, Ramón Úbeda, will be one of the major landmarks of World Design Capital Valencia 2022 in the MuVIM. A show to highlight the role of design in such transcendental sectors as that of health, and which will illustrate how design, together with disciplines such as medicine, orthopaedics or technology, is also an essential tool for individual wellbeing,” he explained. 

The celebration of the Goya Awards in Valencia, the commemoration of the Arquia awards, the presentation of Michelin stars in the city, and the ADCV Awards at a gala with an international perspective are some of the other major dates on the calendar of the sector in which design will play the leading role. Furthermore, two documentaries will be aired focusing on two key figures of Valencian design, Montesinos and Mariscal. 

Structural projects such as a Guide to design procurement, which will come to fruition in 2022 with an event to enhance Valencian design, and the setting up of a working group to implement a training programme in design via the Valencian clusters, as well as a major sustainability project that shares the aim to make Valencia a city with zero waste in a decade. These are some of the structural projects that will set out to leave a legacy, together with many others on which work is underway with all the institutions, companies and professionals that form part of the design ecosystem of World Design Capital Valencia 2022.