The mayor of Valencia, Joan Ribó, the Vice-President of the Valencian Government and Regional Minister for Equality and Inclusive Policies, Mónica Oltra, the Regional Minister for Sustainable Economy Productive Sectors, Trade and Employment, Rafael Climent and the Regional Minister for Innovation, Universities, Science and Digital Society, Carolina Pascual, accompanied Xavi Calvo in the presentation of the programme for 2021 and the outlines for 2022 of World Design Capital Valencia 2022. The presentation took place in the Veles e Vents building at Valencia Marina, location of the space “The Sea”, designed by Clap Studio.
“Our aim is to enhance the image of Valencia on a national and international level, to position design as a tool for transformation and generate a design culture at the institutional, business and social levels, that is able to improve people’s quality of life and boost the Valencian economy. We want to bring design out of the endogamic environment in which it has been confined and to generate a narrative that appeals to society as a whole, communicating its benefits and transversality. To the institutions, which have given us their support and encouragement. To companies, which can be much more competitive abroad. And to professionals, to make Valencia a focus of talent, where creativity can be found. And to do so with the world looking at the way we do things: the Mediterranean way, rigorous but at the same time enthusiastic and effective,” explained Xavi Calvo, director of World Design Capital Valencia 2022.
The programme of World Design Capital Valencia 2022 seeks the cohesion of Valencian society, beginning with its creative fabric. The cohesion of a territory that has design as its common nexus, a history and a background cultivated from the perspective of industry and the professional sector. And it focuses on six strategic hubs on which action can be taken via design: Health and wellbeing, education, innovation and economy, heritage and identity, equality, inclusion and diversity and sustainability.