Therefore, with “Valencia Pavilion. The future is design” the aim is to tell the world abut the most avant-garde actions with real, tangible and current examples that can inspire and help define the future of design. The exhibition seeks balance and understanding between age-old practices and products that are ahead of our time.
“We have uncovered the humanist transversal nature of Valencian design that pervades all sectors, the oscillation between traditional craftsmanship and new technologies, between the tangible and intangible, between function and emotion. This exhibition represents an anatomy of society through design, summarised in 5 episodes. All have a common denominator, the quality of life in the Valencian region,” says Adrián Salvador, founder and creative director of Estudio Savage.
Designed by the internationally renowned studio MUT Design, the elements included in the exhibition create and define the space, as a modular pavilion configured from sustainable, locally sourced and ecological materials, which play a key role in the history of architecture and design made in Valencia.
It consists of small pavilions that, by way of modules, form a flexible configuration, which will be transformed in the different spaces to which the exhibition travels during 2021 and 2022.
Covering 500 m2, the exhibition system constantly seeks to make a great visual impact, using attractive contemporary architectural shapes, deeply rooted in the popular cultural imagery of Valencia, to launch a heartfelt message.
“We want to generate experiences through shapes, lights, sounds and the different visual effects. We want to enfold the visitor with curved elements, which already form part of the identity of our studio. We have focused on creating hypnotic and enveloping sensations all along the route through the exhibition,” affirms Alberto Sánchez, founder and creative director of MUT Design.
With this almost labyrinthine itinerary, design does not adapt to the space; rather the space itself adapts to design.