Hence, design policies are not only those encouraging society to use design, but also those that lead by example, showing how public administrations can successfully integrate both, the methods and procedures of design to tackle problems, and the different disciplines that make up the profession: communication, spaces, products, services, experiences, digital, etc. However, our conference will not be limited to celebrating success stories. We will also delve into the factors that can contribute towards a more fruitful relationship between design and politics.
Therefore, on one hand, we will discuss design education, and how to orientate the professional profile that is facing increasingly complex challenges that are becoming more and more distant from traditional design. On the other hand, we will address the challenge of public understanding and awareness of design, since it is not possible for our society to embrace design if the citizens are not familiar with the concept and its meaning.
The ‘user-orientation’ factor of design, and the political focus on decision-making for living in society, must result in design and politics understanding each other. It is inevitable that they speak the same language, but mandatory that they collaborate effectively to improve people’s lives.